About Alex Smale

Alex Smale is a digital marketing expert with 20 years of experience working across a range of industries. He is the founder of ImmersiCare, a company that developed award-winning software that used VR to improve the lives of those suffering from dementia. ImmersiCare’s software was created exclusively in real-time 3D, thereby differentiating it from similar VR healthcare applications.

As well as facilitating a higher level of immersion, this delivered increased control for the user and was beneficial for both those with dementia and medical
care staff. For the latter, the software helped to reduce stress, improve attendance and enhance quality of life.

Mr Smale was a zoo manager for five years and a marketing and business development manager at two different zoos, also for around five years. From November 2013 to June 2014, he undertook the voluntary role of chairman of the British and Irish Association of Zoos and Aquariums’ communications and development committee.

In this position, Mr Smale was responsible for directing the committee regarding promotional and marketing activities and had a seat on the BIAZA council that directed organisational policy.

As well as offering business coaching and sales training services, Mr Smale runs several businesses including Operation Profits, which provides online business consultancy to help entrepreneurs increase their enterprise’s profitability. He is also an award-winning photographer offering graphics, wedding photography, wildlife photography and horror photography, as well as training.

For around 11 years, Mr Smale developed video games for a range of developers. He has a development credit on games including ATV Mania, World War II: Frontline Command, Freestyle MetalX, UEFA Champions League Season 1998/1999, UEFA Champions League Season 2021/2022, UEFA Dream Soccer, Mia Hamm Soccer 64, S.C.A.R.S., and Michael Owen’s World League Soccer ’99.

Alongside wife Amina Shaaban, Mr Smale launched Classrooms for All, a charity that works to provide education for both children and adults in developing countries. Established in 2021, the organisation envisions a world where people of all abilities can access education and practice self-determination and has a focus on enabling better access for students with disabilities.

The charity works with children, schools, parents and local partners to promote engagement between schools and pupils, find practical solutions to overcome barriers to education, develop relationships and provide resources.

To date, Classrooms for All has received more then $20,000 in donations, begun six infrastructure projects and provided 25 scholarships. These scholarships aim to increase school enrolment for disabled children, especially those from deprived households.